Many people find it hard to differentiate between Search Engine Optimization and digital marketing. The key standout thing is that they are not the same, even though there are similarities. So, what your opinion about these two digitally connected terminologies. Can you differentiate these two powerful and widely used marketing strategies?
If your simple answer is no, worry not. Read on and get the real meaning of SEO and get a comprehensive difference between digital marketing and search engine optimization.
SEO is part and parcel of digital marketing, and it entails all the tools and practices that make it easy for websites to get higher rankings on search engines. Website owners will embrace SEO as an exceptional way to increase organic traffic, which is the number of visitors and potential customers. While using an SEO tactic, you have to focus on how selected keywords and phrases will rank higher on search engines like Google or Bing.
In your SEO endeavors, you also have to cater to on-page and off-page optimization and ensure your website is aptly optimized. On-page optimization works wonders as you can fruitfully edit and customize your web pages in terms of content and display.
A well-optimized website has to be easy to read and adequately structured for Google’s web crawler or Googlebot. It makes it easy for Googlebot to simulate a user on a mobile phone and desktop device. However, the content you provide in your pages must have relevant, and high quality targeted keywords.
If you embrace on-page optimization in your SEO strategy, here are few elements to focus on:
- Website performance
- Keyword density
- Quality and original content
- Meta descriptions and relevant titles
- Images optimization
- Internal links structure
- External links structure
- Canonical URL’s
- Structured page Robort.txt and Sitemap.xml and Error pages 301/404
Off-page optimization focuses on:
- Social media presence (Facebook, LinkedIn, and Twitter)
- Backlinks Management (Ensure the backlinks look natural and from well-rated and trusted websites) If the site is aptly optimized, it will appear on specific keywords in search engine results. Search engines like Google, Bing, and Yahoo give properly optimized websites the first priority.
- Blog posting, Guest Posts, and Articles.
WHAT IS DIGITAL MARKETING?
Digital marketing is all about using digital tools to promote and communicate value to potential customers. These tools make marketing a success, but you should know what digital tools are at your disposal. Significantly, go on and figure out how they differ from the traditional tools used in marketing.
DIGITAL MARKETING VS. TRADITIONAL MARKETING
To have a clear overview of how digital agency london differs from traditional marketing, focus on the tools used in each platform. For instance:
Traditional marketing tools include:
- The newspaper
- Direct mail
- And any other form of print media.
Digital marketing tools include:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- SMM (Social Media Marketing)
- Email marketing
- Content marketing, blogging, video creation, and articles
- Online PPC (Pay-per-click) advertising
- Affiliate marketing
- Mobile marketing (Ads targeting mobile devices)
MAIN DIFFERENCE BETWEEN SEO AND DIGITAL MARKETING
- SEO IS ONE OF THE KEY TOOLS OF DIGITAL MARKETING
One of the standout differences between these two marketing strategies is that SEO is an outstanding tool used in digital marketing. And to market your website, you have to embrace search engine optimization and give this tool the first priority in your endeavors. A website that is appropriately optimized will establish a good foundation for all its marketing activities.
- SEO GUARANTEES FREE ORGANIC TRAFFIC WHILE DIGITAL MARKETING FOCUSES ON PAID TRAFFIC
How your website gets traffic is a crucial facet that differentiates SEO from digital marketing. SEO helps a site rank high on search engines like Google and for unique keywords. Hence, a higher ranking site will attract more traffic.
On the other hand, digital marketing pays attention to paid traffic and uses Pay-per-click advertising (Facebook Ads or Google Ads). Other tools you use will rely on a company’s marketing market.
- COST OF MARKETING
The cost of SEO differs from the cost of digital marketing.
In SEO, you only have to pay the SEO expert every month. A properly optimized website will start appearing at the top of search engine results, and the site will enjoy increased unpaid traffic. This means increased conversions after attracting potential customers.
The cost of digital marketing increases every month, and you also have to cater to specialist services. Key Ads you come up with for your marketing campaign will depend on your company’s budget. Google Ads or Facebook Ads that appear on the first page of a search engine will be termed as paid ads. If running on a low budget, it means that if advertising stops, your company loses online traffic and your rank on the search engine pages.