If you own a local business, it is extremely important to rank well in the local search listings, or the map pack that shows up right under the paid ads on Google. The internet is the primary source that consumers use for local information, so positioning yourself in the most visible place will increase sales significantly.
According to Google research, 50% of people who conducted a local search on their mobile device visited a business within one day, and 34% who searched on a computer did the same, so this tells you that local search engine optimization has a direct impact on traffic. Google also reported that one in three mobile searches took place immediately before the consumer visited the business. Ranking in the local search market means you will attract more consumers who are ready to pay for your services.